A routine bra fitting at Marks & Spencer turned into a viral sensation for all the wrong reasons, after a customer exposed the store's highly unconventional measuring technique on TikTok.
Shocked shopper Georgia Jones filmed the entire encounter at her local M&S, where a staff member attempted to measure her for a new bra using a method that has left fashion experts and customers alike utterly bewildered.
The Measuring Method That Sparked Outrage
Instead of using the traditional soft tape measure, the M&S fitter employed a method that can only be described as bizarre. The video shows the employee using her own forearm and hands to gauge the customer's size, bypassing any proper measuring tools entirely.
"I was just in complete shock," Georgia explained in her viral TikTok post. "I've never been measured like that before. She didn't use a tape measure at all."
Social Media Erupts
The TikTok video quickly amassed over 300,000 views, with thousands of commenters expressing their disbelief and sharing their own bra fitting horror stories.
One astonished viewer commented: "Since when did forearms become a unit of measurement?" Another added: "I worked in lingerie for years and this is not how it's done. Not even close."
M&S Responds to the Controversy
Following the social media storm, Marks & Spencer issued a statement addressing the incident: "We're aware of a video showing an bra fitting that doesn't reflect our standard procedures. We offer complimentary bra fittings conducted by trained specialists using measuring tapes to ensure accuracy and comfort."
The retail giant emphasized that this was an isolated incident and not representative of their standard fitting service, which has been a cornerstone of their lingerie department for decades.
Expert Advice on Proper Bra Fitting
Professional fitters emphasize that accurate bra measurements require:
- Using a soft, flexible tape measure
- Taking both underbust and overbust measurements
- Considering breast shape and spacing
- Adjusting for different styles and brands
- Ensuring the customer feels comfortable throughout
The incident serves as a reminder to all shoppers that while professional fittings can be incredibly helpful, it's always worth understanding the basics of proper measurement techniques yourself.
