The Duchess of Sussex has sent royal watchers and business insiders into a frenzy after posting a tantalising teaser video that strongly suggests she's entering the alcoholic beverages market.
Cryptic Clues Point to Cider Venture
In her latest social media post, Meghan shared footage of lush apple orchards and close-ups of ripe apples, accompanied by the caption: "It's not just the destination, it's the journey of building things together." The video, posted to her American Riviera Orchard Instagram account, features atmospheric shots of apple trees and harvesting equipment, leaving little doubt about the agricultural nature of her new project.
What We Know About the Project
The timing coincides perfectly with autumn harvest season, when apples across Britain and America are traditionally gathered for pressing. Industry experts note that the premium cider market has seen significant growth in recent years, making it a potentially lucrative venture for the former actress.
Royal commentators have been quick to analyse the potential implications. "This would represent a significant departure from traditional royal business ventures," noted one insider. "While other royals have championed various causes, direct entry into the alcohol industry would be unprecedented for someone so close to the throne."
Building on Previous Success
The venture appears to be an extension of Meghan's existing American Riviera Orchard brand, which previously launched a strawberry jam that sold out within hours. The brand's aesthetic, heavily influenced by Montecito living where the couple now resides, suggests this new product will target the premium lifestyle market.
Sources close to the couple indicate that Harry has been supportive of the venture, though his direct involvement remains unclear. The project aligns with the Sussexes' stated goal of achieving financial independence since stepping back from royal duties in 2020.
Market Reaction and Speculation
Business analysts are watching developments closely. "The Meghan effect cannot be underestimated," said one retail expert. "Her strawberry jam launch demonstrated incredible pulling power. An alcoholic beverage could easily become a bestseller, particularly in the American market."
The venture raises interesting questions about royal protocol, though as non-working royals, the Sussexes face fewer restrictions on commercial activities. Nevertheless, the choice of an alcohol-based business will likely draw mixed reactions from traditionalists.
With autumn upon us and the apple harvest in full swing, industry watchers expect an official announcement imminently. Whether this becomes Britain's next premium cider sensation or remains a California-focused venture remains to be seen, but one thing is certain: all eyes are on the Duchess's next move.
