Love Island's Lorenzo has captured fans' attention with his antics in the villa, but many are curious about his profession away from the cameras. The reality star, introduced as a business owner, runs a clothing label called Palmera, a premium menswear brand specializing in Mediterranean-inspired fashion.
Palmera: The Brand Behind Lorenzo
According to The Tab, Palmera's website describes it as "a premium menswear fashion brand born out of a desire to celebrate the rich and vibrant culture of the Mediterranean." The brand blends European craftsmanship with modern silhouettes, offering timeless pieces that exude effortless luxury.
Currently, only two items are available for purchase: an oversized Calo shirt in black and white, reduced from £145 to £108.75, and an Ember Cropped T-shirt with the Palmera logo, priced at £71.25 (down from £95). Other products, including white denim trousers at £185, an Alpaca beanie at £115, and a branded cap at £70, are listed but out of stock.
Fan Reactions and Villa Drama
Lorenzo's presence has sparked debate among viewers. One fan commented: "I'm convinced Lorenzo only in there to find models for his clothing brand." However, others have warmed to him, with one remarking: "Not gonna lie, I think Lorenzo could be my favourite boy in there. He doesn't even know how funny he is."
The brand previously appeared on Love Island All Stars, with the Calo shirt making an on-screen appearance. As drama continues in the villa, including the recent dumping of Halle and Chidi, all eyes remain on Lorenzo and his business pursuits.
Love Island Air Times
Love Island airs Sunday to Friday at 9pm on ITV2 and ITVX.
