Sixes, a chain of cricket-themed entertainment venues backed by England cricket captain Ben Stokes, has fallen into administration. The company, which operates 16 sites across England, appointed administrators from FRP Advisory on Wednesday after facing challenging trading conditions.
As a result of the administration, the Southampton venue will close immediately. However, all other sites will continue to operate while administrators seek a rescue deal, honouring future bookings. FRP Advisory reported that a number of interested parties have already expressed interest in acquiring the chain.
Founded in 2020, Sixes combines traditional sports bars with indoor cricket net simulators, offering customers a range of games alongside drinks. The chain has locations in London, Leeds, Bristol, Bournemouth, Manchester, Birmingham, Guildford, High Wycombe and Oxford.
In 2022, the business received investment from 4Cast Investment Group, which includes Ben Stokes, Jofra Archer and Stuart Broad. While some sites continue to perform strongly, others have struggled amid reduced consumer spending.
Tony Wright, joint administrator at FRP, said: 'Sixes has built a strong brand in the social entertainment space with its unique venues proving very popular with customers. While some locations have struggled in an increasingly competitive market, the business has significant potential.' He added that the priority is to secure the best outcome for stakeholders and ensure customers can enjoy their bookings through Christmas.
