Lidl is offering 100 superfans the chance to win £600 worth of vouchers in a Black Friday competition. Successful shoppers will receive a 'Middle of Lidl Blue Card', topped up with £50 every month for a year to spend on middle-aisle finds.
The giveaway is available exclusively to Lidl Plus users, who must "demonstrate their superfan status" by completing a quiz themed around the quirky middle aisle before October 31. The aisle has become known for its wacky products, selling everything from Lidl-branded trainers to canoes, as well as standard home and garden essentials and outdoor furniture. New drops are released every Thursday and Sunday.
How to enter the competition
Shoppers can visit the Lidl website between October 21 and 31 to put their fandom to the test. Superfans will need to successfully spot the real Middle of Lidl products among the fakes to earn entry into the ballot.
Joanna Gomer, Marketing Director at Lidl GB, said the middle aisle is a "much-loved" part of the shopping trip. "We wanted to celebrate Lidl’s biggest fans and give something back, so we created the Middle of Lidl Blue Card," she said. "Whether they’re heading straight to the Middle of Lidl for the latest drop, know all the Lidl lore or make a regular trip to the MoL on Thursdays and Sundays, the card is our way of recognising the fans who make the Middle Aisle such a much-loved part of the Lidl shopping experience."
Black Friday timing
Black Friday falls on November 27 this year, followed by Cyber Monday on November 30, when brands offer huge discounts ahead of the Christmas rush. Many retailers launch early promotional deals in early November.
Supermarkets including Sainsbury's and Tesco have already started teasing their Black Friday deals, including discounts on technology and toys.
