KitKat has introduced a new Halloween-themed flavour called ‘Ghost Toast’, but fans will have to look beyond regular supermarket shelves to get their hands on it. The limited-edition bar features the classic wafer layers coated in a cinnamon toast flavoured crème instead of milk chocolate, giving it a distinctive orange hue.
Spotted by the food-focused social media account New Foods UK, the bar is currently available exclusively online through the sweet shop World Snacks, priced at £2.99 for a 42g snack-size bar. The product description promises a “spooky twist on a classic treat” with the warm taste of cinnamon and a hint of crunch, ideal for Halloween snacking.
Social media users have reacted enthusiastically, with one commenter calling it “top tier” and another declaring it “yum.” The bar’s pumpkin-orange packaging and ghost-themed name are designed to capitalise on the upcoming spooky season.
The original KitKat was launched in 1935 by British confectioner Rowntree’s as the ‘chocolate crisp’. Now owned by Nestlé, the brand is available in over 80 countries. This latest seasonal variant continues a long tradition of special editions, though it remains to be seen if it will reach mainstream retailers.
