Retailers John Lewis and Amazon have undercut Apple's official store by dropping £100 off the iPhone 15, bringing the 128GB model down to £699. This is one of the lowest prices seen since the handset launched in August 2023.
John Lewis is also offering the 256GB iPhone 15 Plus for £899, matching the price of the 128GB model at Apple, effectively doubling storage for the same cost. The 512GB version is available for £100 less than Apple's price.
Amazon's price for the 128GB iPhone 15 has not fallen below £649 since launch, according to price tracker CamelCamelCamel, making the current £699 offer strong value. The price briefly returned to £799 in December 2023 during the Christmas shopping period.
Sky Mobile is offering a £300 saving on the iPhone 15 Pro Max contract, with a handset-only price of £864 — £335 less than buying it outright. Customers must add a data SIM to the contract, but the total remains cheaper.
Apple is expected to unveil a new colour for the iPhone 15 range at its Spring Event, following last year's yellow iPhone 14 and previous khaki and purple models. Speculation suggests a burgundy red colourway may be introduced.
