John Lewis has transported the nation back to the 1990s with its highly anticipated 2024 Christmas advertisement, featuring a nostalgic dad who rediscovers his passion for music through a vintage Snapper CD player.
The two-minute cinematic masterpiece, titled "Snapper," follows the journey of a father who feels increasingly disconnected from his family as they immerse themselves in modern technology. The emotional narrative takes a heartwarming turn when he discovers his old Snapper Music collection in the attic.
A Blast from the Past
As the dad begins playing CDs from his youth, the household gradually transforms. His children become fascinated by the physical music format, creating a beautiful bridge between generations through shared musical experiences.
The advertisement perfectly captures 90s nostalgia, featuring authentic period details from clothing to interior design, while showcasing classic tracks that defined the era. The campaign marks a return to John Lewis's signature emotional storytelling that has made their Christmas ads a cultural phenomenon.
More Than Just Advertising
This year's offering continues John Lewis's tradition of creating Christmas campaigns that resonate deeply with British audiences. The focus on family connections and intergenerational bonding taps into the nostalgic sentiment that many feel during the festive season.
Industry experts are already hailing the advertisement as one of the retailer's most successful campaigns in recent years, perfectly balancing commercial messaging with genuine emotional appeal.
The campaign launched alongside a partnership with Snapper Music, offering limited edition merchandise and exclusive content for customers seeking to recapture the magic of 90s music culture.
