The stationery world is in mourning as news breaks that an iconic product, the beloved BIC 4-Colour pen, is being discontinued. For generations, this ingenious writing tool has been a fixture in pencil cases, office drawers, and homes across Britain, but its production is finally coming to an end.
Shoppers are now embarking on a frantic hunt to secure one of the last remaining pens from the final production batch, sparking a surge in online searches and leaving stockists bare.
An End of an Era for a Design Classic
First introduced in 1970, the BIC 4-Colour pen achieved its legendary status through a simple yet flawless design. Its unique mechanism allowed users to switch between blue, black, red, and green ink with a simple click of one of four buttons on the barrel.
Its reliability and functionality made it a favourite for everyone from schoolchildren perfecting their homework to professionals taking notes in important meetings. Its discontinuation marks the end of a over 50-year legacy.
Where to Find The Last Remaining Stock
As the news spreads, remaining stock is selling out rapidly. Major retailers like Ryman and WHSmith have reported dwindling supplies, with many stores already sold out.
The most reliable place to find the pens appears to be online on Amazon, where third-party sellers are still offering them. However, buyers are urged to act quickly as prices may rise and availability will only decrease as the last units are snapped up by nostalgic fans and stationery enthusiasts.
A Nation Reacts: Outpouring of Nostalgia
The announcement has triggered a wave of nostalgia on social media. Users have been sharing fond memories of using the pen, with many praising its unique design and unwavering reliability.
Its role as a quiet workhorse of British stationery has not gone unnoticed, with countless people crediting it for helping them through exams, creative projects, and organised note-taking. Its departure leaves a uniquely shaped hole in the stationery market that will be hard to fill.
