Dyson has publicly challenged John Lewis over its long-standing 'never knowingly undersold' price promise, accusing the retailer of misleading customers on TV pricing. The dispute highlights growing tensions in the competitive retail sector as consumers seek the best deals.
The Pricing Controversy
According to Dyson, John Lewis failed to match competitor prices on certain television models, despite its famous pledge. The tech company claims this misleads shoppers who trust the retailer's price-matching policy.
John Lewis Responds
John Lewis maintains its commitment to fair pricing, stating: 'We continually monitor competitors' prices and adjust ours accordingly.' The retailer argues its policy remains robust despite Dyson's allegations.
What This Means for Consumers
Shoppers should:
- Compare prices across multiple retailers
- Check price-match policies carefully
- Be aware of exclusions in price promises
The row comes as consumers face increasing cost-of-living pressures, making competitive pricing more important than ever.
