Disney enthusiasts across the UK are sprinting to their local Primark stores after a budget-friendly piece of park merchandise sent social media into a spin. The high street giant has launched a Winnie the Pooh headband for just £6, a fraction of the cost of similar items sold inside the Disney parks themselves.
The Viral TikTok Discovery
The affordable accessory gained massive attention after being showcased by content creator Sophie, who posts as @adventures_with_sophiex on Instagram and @sophiesm1th_ on TikTok. Based in Norfolk, Sophie shares Disney news with her 22,000 TikTok followers.
In a now-viral video posted in early January 2026, she urged her followers: "Pooh girlies run to Primark. New £6 ears." She captioned the post, praising the 'cutest new ears' and calling them 'stunning'. The clip quickly amassed thousands of likes, with countless comments from fans declaring they immediately needed the item.
Overwhelming Fan Reaction for Park Trips
The response from the Disney community was swift and enthusiastic. One impressed shopper commented, "OK, so need these immediately," while another simply stated, "Wow bargain." Many specifically highlighted the headband's potential for upcoming holidays to Disneyland and Walt Disney World.
"They are SO cute! I need these for my next trip!" wrote one fan. Another revealed, "We go to Disney world in 7 days and our Primark has nothing last week; going to check again this week!" The sentiment was mirrored on Instagram, where followers described the ears as "absolutely gorgeous."
Availability and Primark's Other Disney Offers
At the time of writing, the sought-after Winnie the Pooh headband is not listed on Primark's website. Shoppers are advised to check in-store for availability, using the store locator on Primark's site.
However, Primark's online store does feature other Disney accessories, including a Disney's Minnie Mouse Headband for £4. The retailer also stocks a range of Winnie the Pooh products, from pyjamas and slippers to a £8 Disney Winnie the Pooh Water Bottle.
The frenzy underscores a continuing trend of shoppers seeking affordable alternatives to official park merchandise, with Primark successfully tapping into the lucrative market of Disney-bound families and superfans.
