Cult Beauty has launched The New Nineties Edit, a curated beauty box featuring seven items inspired by the iconic supermodel era of the 1990s. Priced at £42, the kit boasts a total value of £142 if purchased individually, offering shoppers a saving of over 70%. The box includes five full-size products and two travel sizes from renowned brands such as MAC, Kevyn Aucoin, Hourglass, Laura Mercier, Natasha Denona, Morphe, and VIEVE.
What's Inside the Nineties Edit
The contents are designed to recreate the timeless cool-girl aesthetic of the '90s. The full-size items include the Natasha Denona Mini Eye Sculpt Palette in 'Cool' (0.8g), Kevyn Aucoin Precision Eye Definer in 'Black' (0.06g), MAC Lip Pencil in 'Cool Spice' (1.45g), VIEVE Bounce Balm in 'Grind' (10ml), and Laura Mercier Blurring Pure Canvas Primer (30ml). Travel-size products are the Hourglass Unlocked Instant Extensions Mascara in 'Ultra Black' (5g) and Morphe Mini Bake & Set Powder (2.6g).
Customer Reception
The beauty box has received exclusively five-star reviews on the Cult Beauty website. One shopper commented, "One of my favourite edits ever. Nothing I haven't been able to use, plus the eyeshadow and lipliner RRP alone would be more than the box." Another added, "Fantastic edit. It’s been a long while since we've had a really good edit, something that I’ll use everything that’s in there, love everything."
Comparison with Other Offers
In a similar vein, Boots is offering the No7 Your Summer Icons 8-Piece Beauty Vault, priced at £39.95 with a claimed value of £181.60. This set includes eight full-size skincare and makeup items, such as a serum, day cream, hydration mask, primer, eyeshadow quad, lipstick, cleanser, and mascara. Given the popularity of such curated sets, shoppers are advised to purchase quickly to avoid sellouts.
