In a move that has sent shockwaves through the consumer world, wholesale titan Costco has pulled the plug on its long-standing partnership with PepsiCo at its UK warehouse cafes. The abrupt switch to rival Coca-Cola has left loyal shoppers fizzing with frustration.
The Great Beverage Backlash
Shoppers took to social media to voice their outrage after discovering their beloved Pepsi, Mountain Dew, and the citrus soda Starry had vanished from the self-service machines. They were replaced by Coca-Cola's flagship products, including Coke Zero Sugar and the caffeine-free alternative, Coca-Cola Zero Sugar Caffeine Free.
One dismayed customer lamented the loss of their favourite drink, calling it a "travesty", while others threatened to take their business elsewhere. The change appears to have been implemented swiftly and without warning, catching many members by surprise during their weekly shop.
More Than Just Cola Wars
The switch extends beyond the dark colas. The entire syrup line-up has been overhauled, signalling a complete beverage cabinet clear-out. This strategic shift by Costco's UK operation is a significant coup for Coca-Cola Europacific Partners, which holds the franchise in Great Britain.
For many, the Costco food court experience is intrinsically linked to that cheap, fizzy fix. This change disrupts a deeply ingrained ritual for bargain hunters.
A Refreshing New (But Controversial) Line-Up
So, what can thirsty shoppers expect now? The new Coca-Cola offering includes:
- Coca-Cola Original Taste
- Coca-Cola Zero Sugar
- The newly launched Coca-Cola Zero Sugar Caffeine Free
- Fanta Orange
- Sprite
- Dr Pepper (which is licensed by Keurig Dr Pepper but often distributed by Coca-Cola in many regions)
While the core crowd-pleasers are covered, the absence of certain PepsiCo favourites has undoubtedly left a sour taste for some.
Costco has yet to issue an official public statement on the reasoning behind the monumental swap, leaving members to speculate on the cause of this beverage betrayal. Whether this is a permanent new direction or a temporary promotion remains to be seen.
