In a move that has sent ripples through its loyal membership base, wholesale giant Costco has executed a major beverage overhaul in its UK food courts. The iconic red Coca-Cola taps have been replaced by the blue branding of its arch-rival, Pepsi.
The switch, confirmed across multiple UK locations, marks a significant break from a long-standing tradition. For years, a fizzy Coca-Cola was the default accompaniment to Costco's famed cheap hot dogs and pizza slices.
What's Changed on the Menu?
Gone are the familiar Coca-Cola, Diet Coke, and Coke Zero Sugar. Members now find a new lineup of dispensers offering:
- Pepsi
- Pepsi Max
- 7UP Free (replacing Sprite Zero)
The change affects the self-service soda fountains, a key part of the budget-friendly dining experience that draws huge crowds to warehouse stores.
Member Reaction: A Fizzy Furore
The beverage betrayal has not gone unnoticed. Social media and member forums are alight with commentary, ranging from mild disappointment to outright outrage. For many, the specific taste of a Coca-Cola product was an integral part of the classic Costco food court experience.
One user on platform X summed up a common sentiment, stating the change had "genuinely ruined my day," highlighting the deep emotional connection members have with the brand combination.
The Billion-Dollar Cola War
This shift is a major scalp for PepsiCo in the ongoing, fiercely competitive 'cola wars'. Securing a contract with a high-volume, influential retailer like Costco provides massive exposure and represents a substantial commercial victory over The Coca-Cola Company.
While the financial details behind the deal remain confidential, industry analysts suggest such a partnership involves complex negotiations and significant financial incentives, often tied to overall beverage supply agreements for the entire warehouse, not just the food court.
Will It Last?
The big question on members' lips is whether this change is permanent. Costco is known for its strategic deals and has been seen to switch suppliers before to secure the best value. The strength of member feedback could potentially influence future decisions, but for now, the taps have run dry for Coke lovers at the UK's Costco food courts.
