In a stunning victory that's set supermarket aisles buzzing, Coles has claimed the ultimate grocery glory with one of its most affordable kitchen essentials being named Product of the Year 2024.
The Unlikely Champion
Amidst thousands of entries from across Australia's grocery landscape, Coles' Australian Garlic Paste emerged triumphant, securing the coveted title in the annual Product of the Year awards. This unassuming $3.50 tube has proven that when it comes to culinary excellence, sometimes the simplest products make the biggest impact.
What Makes This Garlic Paste Special?
Unlike many imported alternatives, Coles' winning product features 100% Australian-grown garlic, offering shoppers both superior flavour and the satisfaction of supporting local farmers. The convenient squeeze tube format eliminates the mess and fuss of peeling and crushing fresh garlic while delivering that authentic, robust flavour home cooks crave.
Why Shoppers Can't Get Enough
Product of the Year Australia director Sarah Connelly revealed that the garlic paste stood out for its perfect combination of convenience, quality, and value. "It's products like these that genuinely make mealtime easier for Australian families while delivering on taste," she explained.
More Coles Triumphs
The garlic paste wasn't Coles' only success story. Several other products from the supermarket giant received recognition, including:
- Coles Australian Mayonnaise
- Coles Plant Kitchen Sausage Rolls
- Coles Finest Tasmanian Salmon
- Coles Nature's Kitchen Plant-Based Products
What This Means for Australian Shoppers
The awards provide valuable guidance for consumers overwhelmed by choice in supermarket aisles. With nine out of ten Australian shoppers more likely to purchase a product with the Product of the Year logo, this recognition serves as a trusted stamp of approval for time-poor families.
As Australian households continue to seek ways to streamline meal preparation without compromising on quality, this affordable garlic paste represents the perfect solution - proving that sometimes the best things come in small, convenient tubes.
