Artificial intelligence has officially entered the shopping arena, with ChatGPT launching a new shopping research feature just in time for the Black Friday sales. The popular AI tool now scours the internet to help users find their perfect products.
Putting AI's Beauty Knowledge to the Test
To verify the accuracy of this new AI shopping assistant, a beauty editor with 15 years of experience repeatedly asked ChatGPT to identify the best Black Friday beauty deals. The editor tested various phrasings of the same question to see if the recommendations would align with professional beauty industry knowledge.
Surprisingly, the AI's suggestions received full endorsement from the expert. One deal in particular appeared consistently across all queries: the Lookfantastic Black Friday Edit box, containing seven premium products from brands like Sol de Janeiro, 111SKIN and Anastasia Beverley Hills.
The Standout AI-Recommended Deal
ChatGPT repeatedly highlighted this limited edition beauty box for its exceptional value and as an ideal way to sample new high-end products. The box has a total value exceeding £125 but is normally priced at £40. For Black Friday 2025, it's been further reduced to £32, representing a saving of over £90.
The Mirror had already identified this bundle as an outstanding beauty purchase earlier in November, impressed by both the quality of products included and the significant savings offered. Customer reviews on the Lookfantastic website confirm this assessment, with one shopper commenting: "Bought for my niece as a Xmas present, packaging really nice for a gift and very good value for money for what's included."
Another satisfied customer noted: "This is a really good selection of products and great value for money. The 111 Skin mask is particularly good," while a third simply stated: "Excellent box and worth every penny."
Additional AI-Identified Beauty Bargains
Beyond the standout Lookfantastic box, ChatGPT's internet research across retailers including Cult Beauty, Sephora and Beauty Pie uncovered several other noteworthy Black Friday beauty deals.
The AI recommended the Kérastase Genesis Hair Serum, now reduced to £32.90 from £47, and the Milk Makeup Jelly Lip Kit - Stain & Lip Oil Duo with 30% off, bringing the price to £23. Another highlighted product was the Glow Recipe Best of Dew & Hues Complexion + Cheek + Lip Set, now available for £17.50.
Other deals ChatGPT identified included 30% off at Elemis, 25% off at Cult Beauty, and the Shark CryoGlow LED Mask with £50 off. The AI's ability to consistently identify genuinely valuable deals suggests this new shopping feature could become an essential tool for savvy beauty shoppers during major sales events.
