The London Sock Company, a celebrity-favourite brand worn by stars including Pierce Brosnan, Chris Evans, Barry Keoghan, Jude Law, Ryan Reynolds, and Sebastian Stan, is offering a 20% discount site-wide with the code SUMMER20 until July 31. This brings the price of some socks down to as low as £12.80, making them an affordable luxury for special occasions or daily wear.
Why These Socks Stand Out
The brand, designed in London and manufactured in Portugal, claims its socks are the 'key to walking brighter.' Beyond celebrity endorsements, the company works with London charity Suited and Booted to help men prepare for job interviews by boosting their confidence through style. Shoppers on Trustpilot have given the brand 86% five-star ratings, with one customer calling them 'consistently superior' and 'durable.'
Best Deals in the Sale
One standout is the Dash of Class Navy six-pair box, which includes the French Blue pair worn by Pierce Brosnan. Normally £98, it drops to £78.40 with the code. The Dash of Class Black Collection, featuring the Ebony Black design worn by Russell Crowe, is also discounted. For a pop of colour, the Simply Pastel Trainer 6-Pair Box, usually £76, is now £60.80. New customers can try the Simply Sartorial Socks for £12.80 (down from £16).
Customer Reviews
A shopper who wore them for their wedding said: 'Perfect dress socks for office and formal occasions. Great product, sensible designs, good delivery. Had these for my wedding and it was perfect!' Another customer noted: 'The blend of Scottish lyle cotton, polyamide and elastene means they breathe, don't slip and fit all day very comfortably. I can't stop buying them!'
However, one reviewer found them 'a little bit pricey' even with the discount. Despite this, another declared her husband 'a fan for life,' adding: 'Your socks are a welcome luxury for my husband.'
Comparison with Other Brands
For context, Selfridges sells Paul Smith 3-pack cotton blend socks for £70, while Falke offers No. 6 Finest Merino and Silk Men Socks for £47, with personalisation available for an extra £5. The London Sock Company's sale prices undercut these options significantly.
Founders Ryan and Dave believe 'socks may be a little thing, but they have the power to make a big difference.' With the sale running until July 31, now is the time to upgrade your sock drawer.
