Chocolate lovers across the UK are up in arms after discovering that some of Cadbury's most popular treats have quietly shrunk in size – while their prices remain stubbornly high.
The phenomenon, known as 'shrinkflation', has seen Dairy Milk bars and other favourites reduced by up to 10% in weight, leaving sweet-toothed Brits feeling short-changed.
The Shrinking Chocolate Scandal
Recent checks reveal that Cadbury Dairy Milk bars have dropped from 110g to just 95g, while sharing bags of buttons have been reduced from 220g to 200g. Perhaps most shockingly, the classic Freddo bar now weighs a mere 18g compared to its original 25g size – a whopping 28% reduction.
Consumer groups have slammed the move as 'deceptive', accusing manufacturers of quietly reducing portions rather than increasing prices. 'It's a sneaky way to make more profit while hoping customers won't notice,' said one industry analyst.
Manufacturer's Response
Mondelez International, Cadbury's parent company, claims the changes are necessary due to rising production costs. A spokesperson stated: 'We're facing significant increases in raw material prices and have made the difficult decision to slightly reduce the weight of some products.'
However, critics argue that shrinkflation hits hardest those who can least afford it, with smaller packages offering worse value for money. The Office for National Statistics reports that shrinkflation affected over 2,500 products last year alone.
Consumer Backlash
Social media has exploded with complaints from disappointed customers:
- 'First they shrunk the Creme Egg, now this!'
- 'At this rate, a Freddo will soon be the size of a chocolate button'
- 'If costs are rising, just increase the price – don't cheat us on size'
The controversy comes as chocolate lovers also face another blow – reports suggest some Cadbury products now contain more sugar and less cocoa than previous recipes.
What's Next for Chocolate Lovers?
With no sign of production costs decreasing, industry experts warn that more shrinkflation could be on the horizon. Some supermarkets have begun highlighting 'shrinkflation alerts' on shelves to help consumers make informed choices.
For now, Brits are left with a bitter taste – not from their chocolate, but from feeling they're getting less bang for their buck from one of the nation's most beloved brands.
