Cadbury has reduced the size of its Dairy Milk multipacks by 22 per cent, sparking outrage among shoppers. The packs, which previously contained nine bars weighing 244.8g, now contain seven bars weighing 190.4g while remaining at the same price of around £3. This means each individual bar costs an extra 10p.
Manufacturer Mondelez International blamed rising costs for the change, citing increases in cocoa and dairy prices as well as higher transport and energy expenses. A spokesperson said: 'We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business.'
Shoppers have reacted furiously on social media, with one posting on X: 'Shrinkflation has gotten so bad the chocolate can stay forever on the shelf from this day onwards.' Some old nine-packs may still be available while the change takes effect.
Finance expert Ellie Macsymons from NetVoucherCodes commented: 'Customers will, understandably, react negatively to Dairy Milk charging similar prices for 22 per cent less chocolate per product. Shrinkflation is causing loyal customers to feel frustrated because they are essentially getting less value for their money.'
This latest reduction follows a similar move on Cadbury Twirls, which were cut from ten fingers to nine at the same price. Additionally, bags of Crunchie Rocks, Bitsa Wispa and Oreo Bites have shrunk from 110g to 100g while still being sold at the same price.
