B&M shoppers are rushing to purchase the returning Cadbury Dairy Milk Creme Egg Bar, now priced at just £1. The 123g sharing bar, which features chocolate pieces filled with the classic gooey white and yellow fondant, has been spotted on shelves across the UK.
Popular food page Newfoodsuk shared a picture of the bar on Facebook and Instagram, sparking excitement among fans. One shopper commented, “At the moment they are £1... I bought five the other day.” The post garnered thousands of likes, with many tagging friends to plan weekend trips to B&M.
However, not all feedback has been positive. Some consumers noted that the Creme Egg recipe changed in 2015, with one person stating, “Creme Egg hasn't tasted the same since they changed the recipe.” The bar usually retails for £1.99 but is currently on special offer.
The 2015 recipe change saw Cadbury replace the Dairy Milk chocolate shell with a “standard cocoa mix,” sparking a backlash dubbed “Creme Egg-gate.” Reports suggest the brand lost between £6 million and £12 million in sales the following year as fans boycotted the product.
