Boots' bestselling No7 Future Renew Damage Reversal Serum has become the latest beauty must-have after flying off shelves in minutes – thanks to a viral TikTok trend and a jaw-dropping price drop.
The premium anti-ageing serum, normally priced at £49.95, was temporarily reduced to just £30, sparking a shopping frenzy both in-store and online. Shoppers reported the product selling out almost instantly, with many left disappointed after missing out on the deal.
Why Is Everyone Going Mad for This Serum?
The No7 Future Renew Serum has gained cult status in the beauty world for its patented peptide technology, which claims to reverse signs of skin damage and reduce visible wrinkles. But its latest surge in popularity came after beauty influencers on TikTok hailed it as a "miracle in a bottle" – with some comparing its effects to far more expensive luxury brands.
"I've tried serums costing over £100 that don't work half as well," one user raved in a now-viral review. "My skin has never looked better."
Will the Discount Return?
While the £30 deal has now ended, beauty fans are keeping a close eye on Boots for any restocks or future promotions. The retailer has confirmed they're working to replenish stocks as quickly as possible.
In the meantime, skincare enthusiasts are sharing tips on how to grab the serum when it's back in stock, with some suggesting signing up for Boots' loyalty program for early access to sales.
For those who missed out, Boots still offers other No7 serums in their range, though none have gained quite the same viral fame as the Future Renew formula.
