Boden has cut the price of its popular Ava Linen Blend Midi Dress from £219 to £87.60, offering a saving of £131.40. The dress, which has a 4.4-star rating from more than 150 reviews, is described by shoppers as 'very flattering' and 'so flattering'.
Design and fabric
The Ava Linen Blend Midi Dress is crafted from a soft and breathable cotton blend, designed to be kind against the skin while allowing air to circulate and wicking moisture away to keep the wearer cool. It features a fit-and-flare silhouette that cinches at the waist before flowing into a full skirt, with a midi hemline that hits at the mid-calf. The dress also includes side seam pockets.
Available in sizes four to 18 in regular length, the dress was previously offered in petite and tall cuts, but those options are currently sold out. It comes in five prints, including the reduced Salsa Botanical Print at £79.60, Pink Multi at £86.70, Pink, Green, Purple Multi at £139.20, and Blue Tropical Safari Placement at £159.20, down from £229.
Shopper reviews
One satisfied shopper said: "Absolutely love this dress, Fits perfect, true to size. Fits well across the shoulders great length. Beautiful colour and pattern." Another wrote: "This is a striking dress and was perfect for the spring wedding I attended. The pattern is flattering whilst being bright and the fit was comfortable. I loved that it wasn't too long. I am 5ft 4ins and all dresses seem to go down to the floor these days."
A third review added: "Such a beautiful print. The material feels great on the body and the design is very flattering. I love it and so does everyone that sees me wearing it." Another customer praised: "Gorgeous print and lovely fabric. The cut is very flattering. I am 5ft 9in and a UK 12/14. The dress can be dressed up or down. It takes you from spring through to autumn. Very pleased Boden customer."
Mixed feedback and alternatives
However, some reviews were less positive. One three-star reviewer said: "This is a colourful, very pretty dress. I haven't decided yet if it's right for me. It feels a bit overwhelming when I put it on. There is a lot of material to deal with. I ordered an eight regular, I usually wear an 8 petite but there wasn't one available. Maybe that would have helped. It was on sale and not returnable." Another noted: "Pretty but impractical. Lovely colour and embroidery, and liked the cut - but the two didn't go together at all. The long sleeves make it too hot for summer, fabric makes it too light for winter. Found it too long, and a bit of squeeze on the G-cup."
For those seeking alternatives, the Linen Cotton Blend Polka Dot Midi Dress from Joules costs £99 at Marks and Spencer, featuring a nipped-in waist and twist knot detail. White Stuff's Soma Linen Shirt Dress has been reduced to £48 from £95, made from a linen and viscose blend with a collared neckline and self-tie belt.
