Several leading beauty brands have made the surprising decision to pull their viral advent calendars from shelves after facing significant backlash from consumers. The festive products, which were heavily promoted on social media, have been criticised for their perceived lack of value and quality.
Why the Backlash?
Customers expressed frustration over the contents of the calendars, with many claiming the products inside did not justify the high price tags. Complaints ranged from miniature sample sizes to items that appeared to be low-quality or outdated stock.
Brands Respond
In response to the uproar, brands such as Lookfantastic and Feelunique issued statements acknowledging the feedback and confirming the removal of the calendars from sale. "We take customer concerns seriously and are reviewing our festive offerings," a spokesperson said.
Impact on the Beauty Industry
This incident highlights growing consumer scrutiny over seasonal beauty products. With advent calendars becoming a lucrative trend, brands are under pressure to deliver genuine value rather than relying on hype.
Experts suggest this could lead to more transparent marketing and better product curation in future festive launches.
