Consumer group Which? has named Asda Classic Tomato Ketchup the joint best ketchup in the UK alongside Heinz, following a blind taste test by a panel of 72 people. Asda's own-brand ketchup costs £1.39 for a 970g bottle, making it £1.61 cheaper than Heinz's 460g bottle at £3. Both brands scored 77% in the evaluation, which assessed taste, aroma, texture, and visual appeal.
Blind Taste Test Results
The panel tested eight supermarket own-brand ketchups. Asda's ketchup was praised for its balanced tanginess, sweetness, and richness of flavour. It also contains lower sugar and salt per 100g than Heinz. Heinz matched Asda's score, with tasters highlighting its superb texture, taste, and appearance, though it has higher salt and sugar content than most competitors.
Top Rankings and Pricing
Third place went to Waitrose Essential Tomato Ketchup (95p for 470g, 75% score), commended for flavour and consistency. Fourth was Aldi Bramwells Tomato Ketchup (89p for 550g, 73% score), which had the lowest sugar content among all tested, though only half of tasters were satisfied with its flavour and sweetness. Marks and Spencer's ketchup ranked bottom with 61%, judged too thick, dark, and tangy.
Expert Commentary
According to Which?, the results show that shoppers can save money without compromising on quality. Asda's ketchup offers a comparable taste to Heinz at a significantly lower price point, making it a strong choice for budget-conscious consumers.
