As a Senior Fitness Writer, I have been scouring the Black Friday sales to find the most impressive Apple Watch deals for 2025. For iPhone users, the Apple Watch remains the undisputed king of smartwatches, but its premium price tag can be a significant barrier. The Black Friday sales event presents a golden opportunity to acquire one of these coveted wearables at a much more accessible price point.
The Standout Offers This Black Friday
The most compelling discounts this year are not on Apple's high-end Ultra models but on its more affordable SE range. The brand-new Apple Watch SE 3 (40mm) has already received a price cut, available for £199 at Very, down from its original £219. However, the deal that truly stands out for the budget-conscious is on the previous generation. The Apple Watch SE 2 is now available for an astonishing £159 on Amazon, a reduction from £179. This makes it possible to own a new Apple Watch for under £160, a rarity in the market.
For those seeking Apple's premier products, there are still some savings to be had. The Apple Watch Series 10 (42mm) has been reduced by £40 at John Lewis, now costing £279 instead of £319. This 'reduced to clear' offer is a direct result of the recent release of the Series 11. Our tech critic, David Phelan, praised the Series 10 for its fast processor, large display, and comprehensive health tracking features, though he noted its 18-hour battery life can be a drawback, offset by fast charging capabilities.
Deals on the Premium Ultra Range
If you have your sights set on the top of the line, the rugged Apple Watch Ultra 3 has seen a modest discount. Amazon has knocked £30 off the price, bringing it down to £719 from £749. Released this year, the Ultra 3 introduces hypertension notifications and a sleep score to its extensive feature set. Our expert highlighted its superior GPS for precise run tracking and the exclusive SOS emergency messaging via satellite. A significant improvement is the battery life, which has been increased from 36 hours on its predecessor to a more robust 42 hours.
Alternatively, the Apple Watch Ultra 2 is also on sale with a £50 discount on Amazon, offering a more affordable entry into the Ultra range.
Why You Can Trust Our Recommendations
The IndyBest team and I rigorously test a wide array of products across fitness, tech, and other categories. We only recommend products that have earned our seal of approval. As a frequent Apple Watch wearer, I am constantly monitoring the market for genuine deals, especially during major sales events like Black Friday and Amazon Prime Day. This ensures we can identify true bargains and help you avoid misleading discounts where the original price has been artificially inflated.
