Aldi has sent its customers into a fit of giggles with a new lunchbox product that many are convinced bears an uncanny resemblance to a tiny coffin. The budget supermarket's latest £2.99 carrot snack and dip pot has sparked a wave of humorous comments online, with shoppers dubbing it 'Kevin's coffin' in reference to the retailer's famous carrot mascot.
The 'Carrot Coffin' That Went Viral
The amusing product was showcased on the official @Aldispecialbuysuk Instagram page as part of its 'To Go Assortment' range. Aldi itself set the playful tone with a caption asking, "If you've ever wondered how Kev gets out and about." While one follower suggested it was the "Kevmobile," the overwhelming consensus took a darker, funnier turn.
Social media users were quick to point out the shape. One shopper declared, "That’s definitely a carrot coffin," while another agreed, calling it "His cryogenic coffin to keep him fresh." Others chimed in with "Kevin’s coffin" and the theory, "Or he’s a vampire and this is his coffin." The supermarket embraced the jokes, with the Instagram account responding to questions about the design by stating, "We are leaving it to interpretation..."
More Than Just a Joke: Aldi's New Storage Range
Despite the comedic reaction, interest in the practical snack pot and its related products appears high. The item was highlighted on the popular Facebook page '10 ways to have more money', which also showed other pieces from the range. These include a clear lunch triangle sandwich case, a clear lunch round sandwich case, and a juice on the go box, all available from £2.99.
Shoppers looking to upgrade their kitchen organisation have more to look forward to. According to Aldi's website, the supermarket is launching a £6.99 Food Storage Container set on January 11. The set, available in red or green, contains three containers described as freezer-safe, dishwasher-safe, and microwave-safe (without the lid).
Also launching on January 11 is a £3.49 Fridge Storage with Colander box, offered in grey or white. This product is designed to keep fridges tidy and includes a built-in colander for washing fruit and vegetables.
A Playful Marketing Win
The viral reaction to the carrot snack pot demonstrates Aldi's successful knack for engaging with customers through humour and its beloved Kevin the Carrot character. While the product is a practical solution for packed lunches, school, work, and picnics, the unintended 'coffin' comparison has provided a significant boost in online attention. It serves as a reminder that in the competitive retail landscape, a little personality can go a long way.
