Aldi has gone viral after removing bottles of Argentinian Malbec from its shelves ahead of England's World Cup semi-final against Argentina, with a sign in the wine aisle reading: 'We have removed our Argentinian Malbec from the shelves in solidarity ahead of the game tomorrow. It's coming home!'
Supermarket's Patriotic Stunt
The British supermarket chain posted on Instagram: 'The only thing NOT coming home is your nice bottle of vino (soz x).' The move comes as England faces Argentina in the semi-finals on July 15, 2026.
Uber Eats Joins in with Humour
Uber Eats UK also joked on Instagram that it would temporarily suspend the sale of Argentine steak, chimichurri, empanadas, and dulce de leche nationwide, stating: 'We appreciate your understanding while football takes priority. Normal service will resume after the final whistle.'
Joe Groves, Head of Social at Uber, confirmed the post was a joke: 'I can confirm yesterday's post was a little light humour ahead of today's match and nothing that will be taking effect on the app – we love all of our restaurant partners and their amazing food!'
Other Supermarkets' Approaches
Tesco is embracing superstition by turning its Wembley Extra store into England's 'luckiest supermarket' with multiple wooden touchpoints for customers to 'touch wood' for luck. Waitrose, however, said all Argentinian Malbecs will remain on shelves, adding: 'Food and drink is a great unifier, and while we'll be cheering on England, we prefer to keep our competitive spirit confined to the pitch, not in our wine aisles.'
