Move over, minimalism – there's a new design trend taking the interiors world by storm, and it's anything but shy. Dubbed 'pattern drenching', this maximalist approach embraces bold prints, vibrant colours, and fearless clashes to create spaces bursting with personality.
What is Pattern Drenching?
Unlike the restrained palettes of Scandinavian-inspired minimalism, pattern drenching encourages homeowners to go big or go home. Think floral wallpapers layered over geometric rugs, striped sofas against polka-dot curtains, and an explosion of textures that somehow – miraculously – work together.
Why Maximalism is Having a Moment
After years of neutral-dominated interiors, design experts suggest we're craving spaces that reflect our individuality. 'People want homes that tell stories,' says leading interior designer Marcus Lambert. 'Pattern drenching allows for self-expression in ways that beige walls simply can't.'
How to Nail the Look Without Overwhelming
- Start with a hero pattern – choose one statement print as your foundation
- Mix scales – combine large and small patterns for visual balance
- Use colour threads – repeat 2-3 colours throughout different patterns
- Add solids – incorporate plain textiles or furniture to give the eye resting points
The trend has seen particular popularity in London's design circles, with showrooms and influencers embracing the joyful chaos of mixed patterns. Even traditionally conservative spaces like dining rooms are getting the maximalist treatment, proving that rules were made to be broken.
The Psychology Behind the Trend
Psychologists note that our increasingly digital lives may be driving the desire for tactile, visually rich environments. 'After staring at screens all day, people crave sensory stimulation in their physical spaces,' explains environmental psychologist Dr. Eleanor Shaw.
Whether you go all-in with floor-to-ceiling patterns or just dip a toe with accent walls, one thing's clear: the era of playing it safe with interior design is over.
