Trump Family Beverages Enter the Market
Barron Trump, the 20-year-old son of President Donald Trump, has co-founded a yerba mate brand called Sollos, while Kai Trump, the president's 19-year-old granddaughter, has launched an energy drink named Blue Raz Slush in collaboration with Accelerator. Both products aim to capitalize on the family name but have received poor reviews in a taste test conducted by The Guardian's Adam Gabbatt.
Sollos: A Yerba Mate 'Built Around the Florida Lifestyle'
Sollos, described as a brand "built around the Florida lifestyle," is a pineapple and coconut-flavored yerba mate. The drink's slogan, "It begins where it ends," and its claim of being "designed revolving around the cycle of the sun" have been criticized as grammatically incorrect and meaningless. The product retails at $39.99 for 12 cans. According to Gabbatt, the drink smelled and tasted like "suncream mixed with pineapple juice" and had a sugary consistency that stained glass. Despite containing organic raw honey and organic monk-fruit extract, the flavor was unappealing to the reviewer.
Blue Raz Slush: A 'Bold' Energy Drink
Kai Trump's Blue Raz Slush, priced at $24.99 for 12 cans on Amazon, is marketed as "inspired by nostalgic blue raspberry slushies and summertime memories." The drink contains 200mg of caffeine, three times the amount in an espresso, and is not recommended for individuals under 18. The Accelerator website claims the drink has "clinically proven benefits" including sustained energy and enhanced focus, but a link to the supporting study leads to a blank page. Gabbatt described the taste as "bad," comparing it to Red Bull with a more chemical finish. His wife refused to try it, instead asking when the 22 cans of Trump family drinks would be removed from their living room.
Historical Context of Trump Family Beverages
This is not the Trump family's first venture into the beverage industry. Donald Trump launched Trump Vodka in 2005, boasting that it would become the most called-for cocktail in America, but it was discontinued in 2011 due to lack of demand. Trump Ice, a bottled water promoted as "one of the highest quality spring waters in the world," was reportedly discontinued in 2010. The mixed track record raises questions about the success of Barron and Kai's new products.
Conclusion: A Failed Taste Test
Gabbatt concluded that both drinks failed to impress, noting that the target audience—those seeking a Florida lifestyle beverage or nostalgic blue raspberry slushies—might still find them lacking. "All I know is: I don't," he said, referring to any desire to consume the products again.
