A Sunshine Coast marketing firm has ignited fury after launching a highly controversial competition that rewards employees for taking fake sick days, in what critics are calling a "dangerous and irresponsible" promotion that undermines workplace integrity.
The company, The Creative Collective, based in Maroochydore, Queensland, launched its annual 'Sickie Burnout' contest, encouraging workers across Australia to submit their most creative and elaborate excuses for pulling a "sickie". The grand prize? A luxurious two-night getaway at the Spicers Tamarind Retreat in the Maleny hinterland.
Backlash from Unions and Industry Leaders
The competition has drawn immediate and fierce condemnation from both unions and employer groups. The Australian Council of Trade Unions (ACTU) slammed the initiative, stating it makes a mockery of genuine workplace health and safety and shows a blatant disregard for employees who are truly unwell.
Employer groups echoed these sentiments, warning that such promotions actively encourage dishonesty and erode trust within teams. They argue it normalises behaviour that costs the Australian economy billions annually in lost productivity.
Defending the Controversial Campaign
In response to the backlash, the company's founder, Yvette Adams, has defended the competition as a "bit of light-hearted fun" aimed at addressing the common reality of unplanned absenteeism. Adams claims the contest is designed to create awareness and open a conversation about the reasons behind staff burnout and the need for mental health breaks, suggesting that sometimes people just need a "duvet day."
Despite this justification, the campaign continues to face widespread criticism for potentially promoting unethical behaviour and making light of a significant issue for businesses nationwide.
