B&M has introduced a new Ruffle Duvet Set priced at £25 for double beds, offering a luxurious look that rivals more expensive options. The set is designed to create a calm and peaceful atmosphere in bedrooms, with a pure white colourway and elegant ruffle edging.
Comparison with John Lewis
The B&M set bears a striking resemblance to John Lewis's Scallop Duvet Cover Set, which costs £70. Both feature ruffled edges and matching pillowcases, and are made from cotton. However, B&M uses T200 percale cotton, while John Lewis uses high-quality Egyptian cotton, known for its superior strength and comfort.
Customer Appeal
While the fabric differences may sway some shoppers toward the pricier option, the B&M set provides an affordable alternative for budget-conscious consumers. Both designs offer a similar aesthetic when opting for white bedding.
- B&M Ruffle Duvet Set: £25, available in-store only.
- John Lewis Scallop Duvet Cover Set: £70, available online and in-store.
John Lewis describes its set as crafted from organic Egyptian cotton with delicate scallop embroidery, offering temperature-regulating qualities for a comfortable sleep. Customer reviews praise its softness and elegance.
B&M's set is described as adding a luxurious feel while maintaining comfort and softness. It is available for purchase exclusively in B&M stores.
