Jeremy Clarkson’s business empire continues to grow, with reports suggesting the television personality is expanding into the biscuit market. The Clarkson’s Farm star, who already owns the Diddly Squat farm and shop in Oxfordshire, as well as The Farmer’s Dog pub, has reportedly applied to trademark the name “Diddly Dunkers,” a biscuit currently sold at his farm shop.
New Trademark Applications
According to The Sun, Clarkson has also filed trademarks for several drinks produced by his Hawkstone brewery, including Arrowhead, Firelight, Midsummer, and Knollbury Fort. These beverages are served at his pub, The Farmer’s Dog. The Independent has reached out to Clarkson for comment on the filings.
Business Expansion Despite Previous Claims
Clarkson purchased the 1,000-acre Diddly Squat farm in 2008 and began documenting his farming efforts in 2019, leading to the hit Prime Video series Clarkson’s Farm. In July 2024, he expanded his holdings by acquiring The Windmill in Asthall, a rural pub on five acres of land near Burford. However, in June 2025, Clarkson told The Times that the pub would be his final business venture, describing the experience as “relentless” and admitting he “doesn’t understand” business. He stated, “I’m done with business now. I am not starting another business as long as I live. I don’t understand it and am not motivated by money. I just want a good craic.”
Upcoming Season of Clarkson’s Farm
The fifth season of Clarkson’s Farm is set to premiere on 3 June. The upcoming episodes are expected to be the most heartbreaking yet, focusing on an outbreak of bovine tuberculosis (bTB) that struck the Cotswolds farm in October 2025. Bovine TB is a chronic respiratory disease caused by Mycobacterium bovis, often leading to the culling of infected cattle. Between October 2021 and September 2022, 22,934 cows were killed in England due to bTB. The outbreak in 2025 compounded a series of climate-driven disasters, including heatwaves and drought, which Clarkson described as the “worst year ever” for his farm, with a “shocking” harvest.
