Jeremy Clarkson is reportedly expanding his business empire by applying for new trademarks, including for his popular Diddly Dunkers biscuits and several drinks produced by his brewery, Hawkstone. According to The Sun, the TV personality has filed to trademark the biscuit name, as well as drinks such as Arrowhead, Firelight, Midsummer and Knollbury Fort. The Independent has contacted Clarkson for comment.
Clarkson, who owns the 1,000-acre Diddly Squat farm in Oxfordshire and the refurbished pub The Farmer's Dog, took over The Windmill in Asthall in July 2024. However, in June 2025, he told The Times that he was "done with business" and would not start another venture, describing it as "relentless" and admitting he "doesn't understand it".
The fifth season of Clarkson's Farm is set to premiere on 3 June, focusing on the outbreak of bovine tuberculosis that struck the Cotswolds farm in October 2025. Clarkson called it the "worst year ever", citing a "shocking" harvest due to heatwaves and drought, alongside the bTB outbreak which forced the culling of infected cattle.
