A British father has ignited a viral firestorm after undertaking a meticulous investigation into whether consumers of Celebrations chocolates are being shortchanged. Simon Harris, a 42-year-old comedian and social media manager from South Essex, purchased a 550g tub of the popular confectionery and penned a 672-word critique on X, which has amassed over two million views.
The Investigation
Harris, who is not the former Prime Minister of Ireland despite some confusion online, sought to determine if the proportion of Bounty chocolates in the tub aligned with British consumer preferences. His tub contained 59 miniatures: 10 Snickers, 10 Milky Way, nine Mars, seven Maltesers, six Twix, six Galaxy, six Bounty, and six Galaxy Caramel.
To deepen his analysis, Harris conducted a snap poll on Facebook with 2,035 respondents. The results showed Maltesers as the favourite for 36.6% (747 people), Bounty second at 16.9% (344), Snickers third at 13.9% (284), while Twix, Mars, and Milky Way languished at the bottom.
Key Findings
Harris declared that Maltesers lovers are being "significantly mugged off" since they constitute only 11.8% of the tub despite being the top choice. Similarly, Bounty fans are underserved, while Snickers and Galaxy consumers are treated "fairly-ish." However, Milky Way received the harshest criticism: "It is the favourite miniature for 3.0% of consumers, but they make up 16.9% of each tub, and so consumers are being REALLY SIGNIFICANTLY MUGGED OFF." He conceded that his poll might be flawed as children, who may prefer Milky Way, were not included.
Reactions and Proposed Solutions
Harris emphasised that Bounty is actually the nation's second-favourite chocolate, contradicting its reputation as a "pellet of unspeakable evil." He called on Mars Wrigley to contact him for advice on improving Celebrations. His proposed solution includes "Official Swap Meets" where consumers could trade unwanted chocolates from various brands at community centres.
Among the funniest reactions, Harris noted people mistaking him for the former Irish Prime Minister and expressing outrage at his confectionery focus. Despite the criticism, he stands by his analysis, stating that Celebrations customers are being "shafted."
The Mirror reached out to Mars for comment but received no response.
