The Rise of Kitten Heel Flip-Flops
Gen Z, the generation known for shunning heels in favor of flats like Adidas Sambas and ballet flats, has finally embraced a tiny heel: the kitten heel flip-flop. Typically measuring about 1.5 inches (3.8 cm), these shoes have become a street-style favorite, worn by trendsetters such as Hailey Bieber and model Kaia Gerber, and featured in countless TikTok 'fit-checks.'
Popularity Across Events and High Street
The trend has been spotted at Wimbledon, with Lily Collins wearing black Manolo Blahnik kitten heel flip-flops to the men's final, and on Love Island contestants. John Lewis reported a 300% increase in sales of kitten heel toe-post shoes compared to last year, with its Rejina Pyo collection thong sandals selling out quickly. Luxury brands like Chloé, Bottega Veneta, and Max Mara have also featured them on runways.
Surge in Online Searches and Sales
On the resale app Depop, searches for kitten heel flip-flops jumped 260% since April, while on Vinted they are up 209% year on year. The fashion search platform Lyst reports a 202% increase in demand quarter on quarter.
Why Gen Z Is Embracing the Tiny Heel
Natalie Munro, a news writer at Who What Wear, explains that the appeal lies in the heel's casual energy: 'It's still got that casual energy … so it's not a very intimidating heel to wear.' The heels range from 1.5 to 2.1 inches, offering minimal lift, making them perfect starter heels for a generation used to comfort-first dressing. Caroline Young, author of Style Tribes, notes that for Gen Z, comfort has always been more important than the sexual power of a stiletto. Rebecca Shawcross, senior shoe curator at Northampton Museum, adds that power now rests with women who choose comfort over discomfort.
A Gateway to Higher Heels?
Munro suggests the trend could indicate a move back into a high-heel era, with wedges already making a comeback. The kitten heel flip-flop, popular in the 1780-90s as 'Italian heels,' has historically been a transitional shoe, marking the shift from high heels to flat-soled shoes in the early 1800s.
