The UK government is under increasing pressure to ban sweet-flavoured nicotine pouches amid fears they are being marketed to children. These small, tobacco-free pouches, which are placed under the lip, come in flavours like candy and fruit, raising alarms over their potential appeal to young people.
Growing Concerns Over Youth Appeal
Health experts warn that the colourful packaging and sweet flavours of nicotine pouches could entice minors, despite being legally restricted to adults over 18. Recent reports suggest a surge in underage use, prompting calls for stricter regulations.
Government Response
Officials are now considering a crackdown, with proposals to prohibit sweet flavours entirely. A government spokesperson stated, "We are committed to protecting young people from the harms of nicotine addiction and will take action if necessary."
Industry Reaction
Manufacturers argue that nicotine pouches are a safer alternative to smoking and help adults quit cigarettes. However, critics counter that the sweet flavours undermine these benefits by attracting a younger audience.
The debate continues as policymakers weigh public health concerns against industry interests.
