Parents searching for the perfect Christmas gift for their little ones are in for a treat this Black Friday, as the hugely popular Toniebox audio player has finally been reduced. The beloved device, a firm favourite for children of all ages, is now available with a significant 20 per cent discount across the range, alongside complimentary gifts for orders exceeding £20.
Why the Toniebox is a Parent's Best Friend
This clever audio player has earned its stellar reputation by being entirely screen-free, incredibly simple for toddlers to operate independently, and offering a vast library of character figures, known as Tonies. These figures magically bring stories and music to life, making it a go-to for winding down at bedtime, quiet play, or keeping children entertained during travel.
As a parent to a three-year-old, Assistant IndyBest Editor Sarah Jones can personally attest to its value. "My daughter received her Toniebox for her first birthday and not a day goes by where she doesn't use it," she confirms. Its enduring appeal is why it consistently ranks as a top pick in IndyBest's age-based gift guides for children.
Top Black Friday Toniebox Deals for 2025
The standout offer is on the latest model, the Toniebox 2, which was originally priced at £94.99 but is now available for just £75.99 directly from Tonies.com. Purchasing the audio player from the official site also nets you a free character figure, which varied at the time of writing to a Marty the Monkey figure guiding children through mindfulness exercises.
Parenting writer Katie Byrne selected the Toniebox 2 as the best gift for babies, praising it as "the ultimate blend of fun and function" and a gift "built to last." The new version adds smart bedtime and wake-up features, a dynamic rainbow light ring, and compatibility with interactive Tonieplay games, while remaining compatible with all existing Tonie figures.
More Unmissable Offers
Shoppers have multiple avenues for savings. Boots is offering the Toniebox 2 starter set for £79.99, down from £99. Furthermore, you can use the code "TONIES4" for an extra 20% off when buying a Toniebox with four selected characters, or "TONIES6" for six characters.
Individual Tonies figures are also discounted. Key deals include:
- Tonies Paddington Bear: Now £11.99 at Boots (was £14.99), narrated by Stephen Fry.
- Tonies 'The Gruffalo': Now £11.99 at Boots (was £14.99), a bestseller for three-year-olds.
- Tonies Disney 'The Incredibles': Now £11.99 at Tonies.com (was £14.99).
- Tonies Peppa Pig George Pig: Now £11.99 at Tonies.com (was £14.99).
- Tonies Disney Winnie the Pooh: Now £11.25 at Currys.com (was £14.99).
Why You Can Trust These Recommendations
The IndyBest team, led by Assistant Editor Sarah Jones, has nearly a decade of experience testing products. They track prices year-round to identify genuine deals. Jones combines her professional expertise with firsthand parental insight, ensuring she spots products that offer true quality, value, and usability for families. This Black Friday deal on the Toniebox represents one of the best investment for children's entertainment this festive season.
