Supermarket Easter Eggs 2024: A Taste Test of the Most Moreish Chocolate Treats
This year's Easter eggs are cracking with innovation, offering a diverse range of thoughtfully crafted chocolate delights that cater to mature palates. Gone are the days of simple foil-wrapped novelties; today's selections emphasise quality, transparency, and rich flavours. With an egg-cellent roster available, discerning shoppers can find options that balance indulgence with ethical considerations.
What to Look for in Easter Eggs
When evaluating Easter eggs, certifications play a crucial role. Fairtrade ensures fair pricing, worker rights, and climate resilience, while the Rainforest Alliance focuses on environmental sustainability. The quality of chocolate and processing methods also matter. Many eggs contain additives like invert sugar syrup or palm oil, so products with minimal processing are highlighted. Although sugar content is noted, it's not marked down—after all, it's Easter.
The Top Picks from Supermarkets
Here are the standout Easter eggs from major UK supermarkets, tasted and rated for flavour, texture, and value.
Best Overall: Waitrose Dark Chocolate Orange Egg
Priced at £8.50 for 195g (£4.36/100g), this Fairtrade-certified egg features 65% dark chocolate infused with aromatic Valencian orange oil and freeze-dried orange pieces. It offers a sophisticated, decadent taste with a silky-smooth texture. Contains sulphur dioxide and 34.1% sugar.
Best Bargain: Co-op Irresistible Marbled Millionaire's Chocolate Egg
At £7 for 200g (£3.50/100g), this egg combines dark and white chocolate marbling with clotted cream fudge and shortbread. It has a velvety texture but is very sweet at 53% sugar. Fairtrade-certified.
Other Notable Eggs
- Waitrose No 1 Dark Chocolate & Nut Flat Egg: £12 for 220g (£5.45/100g). A decadent flat egg with 65% dark chocolate, hazelnut praline, and nuts. Less sugar at 34.5% and Fairtrade-certified.
- M&S Big Daddy Peanut-Loaded Half Egg: £12 for 315g (£3.81/100g). A thick milk chocolate half-egg with peanut butter, caramel, and peanuts. Sweet at 41.5% sugar and contains palm oil. Fairtrade-certified.
- Sainsbury's Taste the Difference The Dark One: £6 for 150g (£4/100g). A Belgian 55% dark chocolate egg with simple ingredients and Rainforest Alliance certification. Has 46.3% sugar.
- M&S Collection Extra-Thick Dark Chocolate & Blond Egg: £20 for 485g (£4.12/100g). An elegant egg with layers of salted white chocolate, truffle, caramel, and honeycomb. Contains palm oil and 40.1% sugar.
- Lindt Gold Bunny Milk Chocolate Easter Egg: £14 for 250g (£5.60/100g). A classic with smooth texture but high sugar at 55%. Lindt uses its own sustainability programme.
- Tesco Finest Double-Layer Caramelised Biscuit Chocolate Egg: £14 for 210g (£6.67/100g). Features caramel-flavoured chocolate with biscuit pieces. Contains palm oil and colour, and is Fairtrade-certified.
- Ferrero Rocher Golden Easter Egg: From £12.97 for 250g (£5.19/100g). A milk chocolate egg with hazelnut pieces and truffles. Contains palm oil and uses Ferrero's sustainability programme.
- Hotel Chocolat Everything Extra-Thick Easter Egg: £34.95 for 390g (£8.96/100g). An opulent egg with milk and dark chocolate, filled with treats. Has plastic-free packaging and uses Hotel Chocolat's sustainability programme.
This review highlights that today's Easter eggs offer more than just sweetness—they provide a blend of ethical sourcing, artisanal craftsmanship, and indulgent flavours. Whether you're seeking a bargain or a splurge, there's an egg to satisfy every chocolate lover this season.
