Supermarket Easter Egg Taste Test: M&S Pistachio Crowned Champion
Easter eggs are not just for children; hardworking Brits deserve a treat over the bank holiday weekend. While shoppers often flock to well-known brands like Cadbury or KitKat, there are hidden gems among supermarket own-brand offerings that are both affordable and delicious. To uncover the best, we conducted a blind taste test of 13 Easter eggs from six major retailers: Tesco, Aldi, Marks and Spencer, Asda, Morrisons, and Co-op. Here is our definitive ranking from worst to best.
13. Co-op's Salted Caramel Crunch Egg – 3/10
Taste: Marketed as a dairy-free chocolate egg with Anglesey sea salt, this was the least enjoyable. The caramel flavour was underwhelming, and the chocolate had an odd taste, likely due to being milk-free. While smooth and easy to bite, it lacked appeal.
Design: Basic in appearance, with a traditional egg shape and 3D lines resembling a yule log.
Price: £5.00
12. M&S Speckled Egg
Taste: A straightforward milk chocolate egg that is smooth but slightly powdery. It comes with a bag of speckled mini eggs for added crunch.
Design: Simple and classic, as described by M&S.
Price: £7.75
11. Morrisons' Golden Opulence Egg – 5/10
Taste: Features milk and dark chocolate halves with toffee, honeycomb, and puffed rice. Thick and difficult to bite, it offers a rich but unremarkable flavour.
Design: Stunning golden packaging with layered chocolate and puffed rice, including four mini eggs inside.
Price: £29.50
10. Tesco's Seville Orange & Dark Chocolate Egg – 5/10
Taste: Easy to bite with an intense dark chocolate and orange flavour, though not for everyone.
Design: A dark egg with orange and gold specs, decorated with gold lustre cocoa butter.
Price: £8.50
9. Co-op's Neapolitan Egg – 5.5/10
Taste: Silky chocolate combining milk, white, and strawberry flavours with a crisp wafer crumb. Pleasant but not punchy.
Design: Classic Neapolitan design on one side, with a unique triangular shape.
Price: £7.00
8. Co-op's Marbled Millionaire Egg – 6/10
Taste: Fairtrade Belgian chocolate with clotted cream fudge and shortbread pieces. The shortbread shines, but the fudge is subtle.
Design: Visually stunning marble ombré effect and triangular shape, feeling premium for the price.
Price: £7.00
7. Aldi's Disco Egg – 6/10
Taste: Exceptionally smooth plain chocolate with popping candy, though the crispy pieces are hard to detect.
Design: Creative with jokes on the packaging, but colours could be more vibrant.
Price: £4.99
6. Aldi's Pistachio Layer Egg – 6.5/10
Taste: Creamy and velvety with a beautiful marriage of pistachio and milk chocolate, not overly sweet.
Design: Attractive triangular shape with orange 'paint' splatters for visual flair.
Price: £9.99
5. Morrisons' Belgium Blonde Chocolate – 7/10
Taste: Scrumptious with pretzel and honeycomb flavours, resembling Caramac but slightly too salty.
Design: Stunning floral patterns covering the egg, almost too beautiful to eat.
Price: £10.00
4. Tesco's Double-layer Salted Pretzel Egg – 7/10
Taste: Enjoyable with a white chocolate inner layer complementing pretzel and milk chocolate, sea salt is noticeable but not overpowering.
Design: Gold lustre decorated egg with layers of Belgian chocolate and pretzel pieces.
Price: £14.00
3. M&S The Custard Cream Egg – 7.5/10
Taste: Gorgeous milk chocolate reminiscent of Kinder, but the biscuit filling lacks custard cream flavour.
Design: Oversized custard cream design is a showstopper, though no Easter surprise included.
Price: £12.00
2. Asda's Caramel Pretzel & Honeycomb Milk Egg – 8/10
Taste: Perfectly balanced with salted caramel, honeycomb, pretzels, and caramel pieces. Easy to bite but tricky to crack.
Design: Simple milk chocolate egg with white chocolate stripes, visually underwhelming compared to taste.
Price: £9.00
1. M&S The Big Daddy Pistachio – 10/10
Taste: Outstanding with extra-thick milk chocolate, silky caramel, chewy caramel chunks, roasted pistachio pieces, and a white chocolate centre. Includes bite-sized Mars bar fragments for a delightful surprise.
Design: Innovative half-loaded egg concept with a generous layer of sweet delights atop the shell.
Price: £10.00
In conclusion, while many supermarket own-brand Easter eggs offer great value and flavour, Marks and Spencer's pistachio creation stands out as the clear winner, delivering a luxurious and indulgent experience that justifies its top ranking.
