Subway has unveiled a limited-edition gold ring shaped like a baguette, designed to celebrate loyal customers. The ring, made from 18-carat gold, is encrusted with gemstones including rubies, pink sapphires, and emeralds, representing the toppings of the Classic BMT sandwich.
The fast-food chain is offering the ring as a prize through a social media giveaway on Instagram. To enter, fans must tag a fellow Subway enthusiast on the official post by Subway UK & Ireland. The winners will be announced on 14 February 2026.
Research commissioned by Subway found that one in four Brits has stuck with the same order for at least three years, and 76% of customers say they are likely to order the same sandwich every time. Additionally, 47% of Brits admit their order is more predictable than their romantic relationship.
Kirstey Elston, EMEA Senior Marketing Director at Subway, said: 'We want to celebrate our most loyal Subway fans with something extra special this Valentine's Day. This bespoke baguette ring is a great reflection of how much we value our longstanding Subway lovers.'
