American restaurant chains are adapting to the growing popularity of GLP-1 weight loss drugs, such as Ozempic, Zepbound and Wegovy, by introducing smaller portions and protein-rich menu items. Smoothie King, Olive Garden, Shake Shack, Subway and Chipotle are among the chains offering scaled-back options to cater to customers with reduced appetites.
Olive Garden added a “lighter portion” section to its menu in December, offering smaller and more affordable entree portions. Ricardo Cardenas, CEO of Darden Restaurants Inc., which owns Olive Garden, said the change “just so happens to benefit the consumers that might want smaller portions that are on GLP-1 medications.”
Chipotle introduced a “High Protein Cup” with 32 grams of protein, responding to “growing demand for protein-forward options across more occasions, especially snack-sized portions at accessible prices,” according to president and chief brand officer Chris Brandt. Subway added “Protein Pockets” with over 20 grams of protein, while Shake Shack launched a “Good Fit Menu” featuring lettuce-wrapped burgers.
Smoothie King launched a dedicated GLP-1 Support Menu in 2024, developed with a registered dietitian, offering smoothies high in protein and fiber with zero grams of added sugar. The company said it saw “a growing population trying to navigate appetite changes while still getting enough nutrients.”
The trend reflects a broader shift in American eating habits, with 12 percent of Americans now taking GLP-1 drugs, double the rate from May 2024. Additionally, new US dietary guidelines released this month recommend higher protein intake, from 0.8 grams per kilogram of body weight to 1.2–1.6 grams, further encouraging protein-focused menus.
