The UK Trading Standards has issued a stark warning over nicotine pouches that mimic sweets, raising concerns that these products are being deliberately marketed to children. The pouches, which contain addictive nicotine but no tobacco, come in bright, colourful packaging and flavours that appeal to younger audiences.
Growing Concerns Over Child Safety
Officials have highlighted the alarming trend of these products being sold in ways that resemble popular sweets, making them particularly attractive to minors. With flavours like bubblegum, strawberry, and cola, critics argue that the industry is exploiting loopholes in regulations to target vulnerable demographics.
Calls for Stricter Regulations
Campaigners and health experts are urging the government to impose tighter controls on the sale and marketing of nicotine pouches. "These products are clearly designed to appeal to children, and it's unacceptable," said a spokesperson for Trading Standards. "We need immediate action to prevent a new generation from developing nicotine addictions."
What Are Nicotine Pouches?
Nicotine pouches are small, white packets placed between the gum and lip, releasing nicotine without the need for smoking or vaping. While marketed as a safer alternative to cigarettes, their appeal to young people has sparked a public health debate.
Industry Response
Manufacturers argue that their products are intended for adult smokers looking to quit. However, the resemblance to sweets and the lack of age verification in some sales channels have drawn heavy criticism.
The UK government is now under pressure to review current legislation and ensure stricter enforcement to protect children from these potentially harmful products.
