A video of McDonald's CEO Chris Kempczinski tasting the new Big Arch burger has gone viral, drawing widespread mockery for its awkward and corporate tone. The clip, posted in February but gaining traction over the weekend, shows Kempczinski describing the burger as a 'product' and taking a hesitant bite, leading to online ridicule.
In the video, Kempczinski says, 'I'm going to do a tasting right now, but I'm going to eat this for my lunch, just so you know.' He then examines the burger, admitting, 'I don't even know how to attack it, there's so much to it,' before taking a small bite and showing the indentation to the camera.
Social media users were quick to criticise the forced nature of the video. One commenter wrote, 'Man's aura screams kale salad,' while another said, 'That was the smallest first bite I've ever seen.' A third mocked his use of corporate jargon, stating, 'It scares me when you call the food "product."' A Reddit user advised, 'If McDonald's cares about its future, they need to make sure he's anywhere but in front of a camera.'
The Big Arch burger, featuring two quarter-pound beef patties, three slices of melted white cheddar cheese, crispy onions and a signature tangy sauce, is set to launch nationwide in the US for a limited time from 3 March. Kempczinski has been CEO since 2019, succeeding Steve Easterbrook, who was fired for a relationship with an employee and later fined $400,000 by the SEC. McDonald's did not respond to a request for comment.
