As a beauty journalist, I approach heavily promoted products with a healthy dose of scepticism. So, when I saw Max Factor's Facefinity Pro Blur Longwear Setting Powder being hailed for its 'beautifully blurred soft focus finish,' I decided to put it to the test on my own oily, pore-visible skin.
The Hype and The First Impressions
The powder, which promises to bake, set and blur while controlling shine, boasts something called Airblur Technology for a poreless look. Priced at just £8.79 on offer at Superdrug (normally £10.99), it had a lot to prove against my complexion, which can make short work of even the most promising base products.
I applied it on a recent festive night out, aiming for a look that would last over eight hours. Using the translucent shade and a Spectrum A01 Domed Powder brush, I dusted it lightly over my T-zone, forehead, and nose. Immediately, I was impressed. It didn't look or feel cakey, sitting seamlessly over my foundation without settling into fine lines.
The Real-World Endurance Test
The true trial came hours later, after dancing, a long dinner, and time spent in a warm room. This is where many powders fail, either breaking down, causing flashback in photos, or letting shine break through uncontrollably.
Remarkably, the Max Factor powder held firm. My makeup stayed intact, with shine only appearing in areas where I wanted a natural glow. Crucially, it photographed flawlessly with no ghostly flashback, a common deal-breaker for me. The much-touted blurring effect was also evident, subtly minimising the appearance of pores around my nose without gathering in creases.
Considerations and Final Verdict
There is one minor downside typical of loose powders: it can be messy. My advice is to start with a little product on the brush, tap off the excess, and build up gradually.
Despite this, the powder has earned a permanent spot in my everyday makeup bag. A little goes a long way, making its affordable price tag even more appealing. My experience echoes other positive reviews, including one user who stated it set their foundation all day and was "just as good" as more expensive versions.
For those seeking alternatives, I also rate the budget-friendly Collection Pressed Powder at £2.99 and the Laura Mercier Translucent Loose Setting Powder. But for a high-end blurring effect without the luxury price, Max Factor's offering is a standout winner.
