Consumer finance expert Martin Lewis has issued a crucial warning to shoppers, urging them to scrutinise product labels carefully to prevent overpaying at supermarket tills. The advice was shared during a recent episode of his popular BBC podcast, where he invited listeners to submit their own practical cost-cutting strategies.
Generic Medicines Offer Identical Benefits
One significant contribution came from a listener with a background in pharmaceutical research, who highlighted that generic medicines often contain the exact same active ingredients as their more expensive branded counterparts. For instance, Panadol tablets, which rely on paracetamol, can be purchased far more affordably as a supermarket own-brand version.
Mr Lewis strongly endorsed this recommendation, emphasising that the active ingredient is what delivers the therapeutic effect. He explained, "Quite right, it's the active ingredient that does the job. So if it has the same active ingredient, it's doing the same job." Active ingredients like paracetamol, aspirin, or retinol are the components responsible for the health benefits in medications.
The Importance of Product Licence Codes
However, Mr Lewis added a caveat, noting that occasionally two medications with the same active ingredient might differ in their release mechanisms, such as one being quick-release. To ensure complete equivalence, he advised shoppers to check the product licence code, commonly known as the PL code.
When two separate products share identical PL codes, the tablet or medicine inside is precisely the same, making the cheaper option the logical choice. Mr Lewis illustrated this point, saying, "You can find in some pharmacies, different pharmaceuticals, like hay fever tablets: one might be an own brand at half the price of the branded one, but they have the same PL code. Then it's not just the same active ingredient, it's absolutely the same stuff. It's the same tablet inside."
Additional Health-Related Savings Tips
Another listener, a doctor with extensive experience as a GP, recommended that people consider taking out health insurance based on professional insights. Mr Lewis addressed this suggestion by highlighting the value of healthcare cashback schemes. He remarked, "I certainly think many people underestimate healthcare cashback schemes, which is mutual cover. These are plans where you get dental or optical, even on the NHS, anything you're paying for on the NHS or private. Then you take your receipts at the end and they refund you up to a certain limit."
Prescription Prepayment Certificates
A further money-saving pointer was offered by someone working at a GP surgery, who advised that individuals regularly collecting prescriptions for Hormone Replacement Therapy might benefit from purchasing a prepayment certificate. Mr Lewis responded enthusiastically, stating, "Quite right, couldn't support that any more. There are many women missing out on that one and it is a big way to save."
By acquiring a prepayment certificate, you pay a fixed price that covers all your NHS prescriptions. This can lead to substantial savings if you require more than three items in three months or 11 items in 12 months. Currently, a three-month prepayment certificate costs £32.05, while a 12-month one is priced at £114.50. In contrast, the standard prescription charge per item in England is £9.90, making the certificate a cost-effective option for frequent users.
These insights from Martin Lewis and his listeners underscore the importance of vigilance and informed decision-making when shopping for health products and managing prescription costs. By checking PL codes and exploring prepayment options, consumers can avoid unnecessary expenses and make smarter financial choices.



