Greggs has withdrawn its Vegan Sausage Breakfast Roll from menus, prompting an outcry from customers. The high street bakery chain confirmed the decision after a review, stating the item was being given a 'well-deserved rest'. In a message to a disappointed fan, Greggs apologised and said: 'We're sad to see them go too.'
The roll, which featured vegan Quorn mycoprotein sausages in a soft corn top roll, was a popular budget-friendly plant-based option. Vegan food UK commented on Instagram: 'It's sad because this was one of the more budget-friendly high street plant based breakfast items.'
Customers voiced frustration on social media. Jay called the company's PR line 'a joke', while Dave noted that availability was inconsistent: 'Even when I went to Greggs semi-regularly in the mornings, it was extremely hit and miss whether they had them.' Luka added: 'Now we're just stuck with boring vegan rolls, tasteless steak bakes and soggy wedges.'
Greggs said the removal may not be permanent and that it has added new lines, though it did not specify breakfast alternatives. The chain encouraged customers to try other items, but many remain unconvinced. Rick lamented: 'This was my go to breakfast!!!' Plant based dad declared: 'Stuff them, not anymore. Like you say, zero point stepping foot in their stores now as a vegan.'
