A new trend among Gen Z drinkers of adding ice cubes to pints of beer has divided UK pub-goers, with 28% of 18-25 year olds admitting they cool their lagers, ciders and IPAs this way, according to a survey of 2,000 people by LG Electronics.
Pub bosses have reacted strongly, with JD Wetherspoon founder Sir Tim Martin calling it 'a continental thing' and adding, 'Nothing whatsoever is sacred in the modern world.' Pub landlord Simon Garbutt of The Turfcutters Arms noted that younger drinkers enjoy ice in 'ciders, lagers and sometimes IPAs,' saying chilled drinks can taste better on hot days.
The survey also found that 35% of Gen Z drinkers like red wine on the rocks, compared to just 10% of older age groups. Additionally, 29% of those who asked for ice in non-traditional drinks received a frosty reception at the bar, and 44% of all surveyed agreed that adding ice to wine or lager is 'uneducated'.
