British wine lovers have never had it better when it comes to supermarket selections, with top sommeliers and wine experts revealing their top picks for 2025. From viral social media sensations to sophisticated champagne alternatives, the humble supermarket wine aisle is now competing with specialist retailers.
The Supermarket Wine Revolution
According to wine consultant and columnist Libby Brodie, supermarkets have significantly upgraded their offerings in response to consumer demand. "Wine is a whole aisle now, as people want more variety as well as value, and supermarkets have wisely chosen to invest in their wine buyers and relationships with producers – because this is how most of us buy our wine," she explains.
Sinead Murdoch, sommelier and co-founder at Tasca, confirms this trend, noting that "now top wine buyers are working for supermarkets, and the growing competition is raising the standard of what ends up on the shelves." This shift means British shoppers can access restaurant-quality wines at affordable prices without visiting specialist shops.
Expert-Approved Supermarket Wines
Our panel of wine professionals – including qualified consultants, restaurant sommeliers, and social media influencers with nearly 100,000 followers – have tasted their way through supermarket offerings to bring you the definitive list for 2025.
Top White Wine Pick
M&S Found Lucido (£8, Sicily) earns rave reviews from sommelier Sinead Murdoch. "From the sunny island of Sicily, this wine blew me away at the £8 price tag," she says. "I'm a big fan of saline and sea-driven wines like this. They pair perfectly with lots of different foods like cheeses, vegetables, and fish, but this wine has an eclectic and complex nuttiness to it too, whilst still being fresh and vibrant."
Standout Rosé Selection
For those seeking premium quality without the premium price, La Balconne organic Provence rosé (£18, France) offers a sophisticated alternative to famous brands. Wine influencer Lucy Hitchcock describes it as "elegant" and "silky-smooth," noting it "bursts with raspberry, peach, citrus and a hint of rosemary." She calls it "the perfect sunshine sipper to make any summer moment feel extra special."
Best Sparkling Alternatives
Celebrations needn't break the bank with Codorníu gran crémant eco vintage brut (£11, Spain) from Co-op. Wine journalist Katie Brook explains: "Cava offers exceptional value when you're looking for an alternative to champagne. Made with the same method as champagne – a second fermentation in the bottle to get those vibrant bubbles – it's a refreshing alternative, and this one's rich, creamy, and delicious."
For something closer to home, Oxney Organic Estate brut rosé NV (£28, England) from Sussex represents the best of English winemaking. Murdoch praises its "real energy" and "exciting, racy lemon and green apple skin notes that are balanced out perfectly by raspberries and strawberries."
Trending Wine Styles for 2025
Orange wine continues to gain popularity, and Gerard Bertrand Genora orange wine (£12, France) from Tesco provides the perfect introduction. Murdoch recommends this blend of chardonnay, roussanne, viognier, and grenache blanc, noting it's "aromatic, textured, and a joy to drink alone or pair with grilled pork or fish."
Low-alcohol options are also having a moment, with LB7 vinho verde (£9, Portugal) and Morrisons the best vinho verde (£8) both offering just 10% ABV with refreshing subtle spritz. Hitchcock describes the latter as "bright and zesty," bursting "with lime and pear making it the ultimate refreshing sip for sunny days."
Barbecue enthusiasts should look to South Africa with Visio Vintners we the people Cape blend (£10), which Brook describes as "smooth, fruity and a little smoky." She advises: "Pop yours in the fridge for 20 minutes then serve alongside your grilled lamb chops, burgers and charred veggies."
Where to Find These Wine Gems
All selected wines are available from major UK supermarkets including Waitrose, Tesco, Morrisons, Co-op, and Ocado, as well as specialists like Majestic. Prices remain consistent across retailers, though occasional discounts can make these already affordable bottles even better value.
The experts agree that with careful selection guided by professional advice, British wine drinkers can enjoy exceptional quality without leaving their local supermarket. As social media continues to democratise wine knowledge and supermarkets respond with improved selections, 2025 looks set to be a banner year for affordable excellence in everyday wine buying.
