In a landmark decision that has divided politicians and campaigners, the European Parliament has voted to ban plant-based products from using terms like 'veggie burger' and 'vegan sausage'.
The controversial move, approved by Members of the European Parliament (MEPs), restricts how manufacturers can market meat-free alternatives, arguing that traditional meat terms should be reserved exclusively for animal-derived products.
What the new rules mean for consumers
Under the new regulations, food producers will need to find alternative names for their plant-based offerings. Terms that directly reference meat products - including 'burger', 'sausage', and 'steak' - will be prohibited on packaging for vegan and vegetarian items sold within the EU.
Proponents of the ban argue that it prevents consumer confusion and ensures clear labelling. However, critics counter that shoppers are perfectly capable of distinguishing between beef burgers and plant-based alternatives.
Industry and environmental backlash
The decision has sparked immediate condemnation from environmental organisations and plant-based food manufacturers. Many argue that the timing couldn't be worse, given the growing emphasis on reducing meat consumption for environmental reasons.
'This is a backward step for sustainable food policy,' stated one industry representative. 'Instead of making it easier for consumers to choose climate-friendly options, the EU is creating unnecessary barriers.'
Environmental campaigners point to numerous studies showing that plant-based diets have a significantly lower carbon footprint than meat-heavy alternatives. They fear the labelling restrictions could slow the transition toward more sustainable eating habits.
The road ahead for food labelling
While the vote represents a significant victory for agricultural lobby groups, the implementation timeline and specific enforcement mechanisms remain unclear. Food manufacturers will likely face a transition period to adapt their packaging and marketing materials.
The decision also raises questions about whether similar restrictions might extend to dairy alternatives, potentially affecting terms like 'almond milk' and 'vegan cheese' in future legislation.
As the plant-based food market continues to grow rapidly across Europe, this ruling sets the stage for ongoing battles between traditional agricultural interests and the expanding alternative protein sector.
