e.l.f. Cosmetics has partnered with RED Driving School to give away over 1,000 free driving lessons in the UK. The campaign, titled 'e.l.f. Plates', aims to help young learners and families cope with the rising cost of driving lessons, which can average up to £2,000.
Campaign Details
The 'Grip, Set, Go' campaign runs until July 30, with entry available on the e.l.f. website. Winners receive 10 hours of free lessons. A pop-up event called Power Grip Garage will take place on July 30 from 10 AM to 6:30 PM at Protein Studios in Shoreditch, London.
The brand states: 'Learning to drive is e.l.f.ing hard. That's why e.l.f. has partnered with RED Driver Training to give away thousands of free driving lessons to grip the skill that lasts an e.l.f.ing lifetime.'
Power Grip Primer
The campaign also highlights e.l.f.'s Power Grip Primer, priced at £11. The gel primer is infused with hyaluronic acid, locks in moisture, and smooths uneven texture. It prevents foundation from settling into fine lines and is non-comedogenic.
One fan said: 'Best primer hands down, I have ever used. My makeup lasts a lifetime when I use the primer.' A mature shopper noted: 'I find it gives a beautiful, smooth base for my foundation. Truly an amazing product.' Another added: 'The Power Primer worked great on my mature skin. My makeup went on flawlessly and stayed on all day!!'
Some users find the primer sticky, but one explained: 'It creates a perfectly sticky base that holds my foundation in place all day. My makeup hasn't budged once since I started using this holy grail!'
Setting Spray and Duo
The Power Grip Dewy Setting Spray (£11) is a bi-phase formula with aloe, hyaluronic acid, squalane, and green tea seed oil. It provides a dewy finish and is suitable for sensitive skin. The brand also offers the Power Grip Stick and Set Duo for £34, saving £2.
A shopper said: 'It's so lightweight on your face and really does lock everything in to make it last all day and night.' Another noted: 'Super dewy and stays all day long even if you're sweaty.' However, one reviewer gave three stars, stating they didn't notice a significant difference in longevity compared to other setting sprays.
