A blind taste test of 29 supermarket Easter eggs has concluded that the quality of Easter chocolate is generally inferior to chocolate sold at other times of the year. The test, conducted by Nicholas Jordan and six friends, found that many eggs were waxy, oily, or filled with unidentifiable cream, leading to a sense of 'culinary enshittification'.
The test included foil-wrapped eggs from major brands, with participants scoring each on taste and texture. While a few products stood out, the overall verdict was that Easter chocolate is often more expensive and lower in quality than standard chocolate blocks. The bill for the test was the second-highest in the column's history, with eggs typically costing 13% more by weight than regular chocolate.
The top-rated egg was Ferrero Collection Chocolate Wafer Eggs, praised for its wafer, whole-hazelnut centre, and ganache. At Aldi, it was almost £3 cheaper than at other supermarkets. Koko Black Milk Little Eggs also scored highly, described as 'unambiguously chocolate', though it was not voted anyone's favourite. Hugos Hazelnut Cream Mini Eggs from Aldi were noted as a cereal candy alternative that didn't pretend to be chocolate.
Despite some decent options, the test left participants relieved it was over, with one three-year-old being the only person to enjoy every egg. The author hopes for better quality in future Easters.
