Beauty Industry Embraces Accessibility with Disability-Friendly Makeup Innovations
For many individuals, the simple act of applying makeup—whether it's a swipe of lipstick, a slick of mascara, or a spritz of perfume—can be a source of joy and self-expression. However, for those grappling with illness or the natural effects of ageing, this daily ritual often transforms into a frustrating challenge. Precision becomes elusive, with eyeliner turning wonky, brow gel appearing blotchy, and foundation blending poorly. Fortunately, the beauty industry is finally waking up to the needs of this underserved demographic, launching a wave of innovative, disability-friendly products designed to restore that sense of empowerment.
Leading Brands Champion Ergonomic Design
The movement toward accessible beauty is gaining significant momentum, with several pioneering brands at the forefront. Actress and singer Selena Gomez, who personally manages lupus and arthritis, founded Rare Beauty with a firm commitment to inclusivity. The brand's products feature finishes that ensure a secure grip and applicators crafted for comfortable, precise handling. A prime example is the recently launched Rare Beauty Rare Eau de Parfum (£71), which boasts an ergonomic twist-spray pump specifically engineered to assist those with dexterity issues.
Across the Atlantic, the US beauty market is leading this transformative space, although availability in the UK remains limited. Guide Beauty was created by makeup artist Terri Bryant after she developed Parkinson's, impacting her movement and strength. The brand offers ergonomic tools and highly blendable formulations to simplify application. Similarly, Tilt Beauty, founded by Aerin Glazer who suffers from psoriatic arthritis, focuses on products that are easier to open, hold, and apply.
For UK consumers seeking accessible options, Kohl Kreatives provides easy-grip tools ideal for individuals with motor disabilities, such as their Medium Circle Brush with an ergonomic handle.
Technological Breakthroughs in Makeup Application
Beauty giant L'Oréal is also making strides with cutting-edge technology. In 2023, the company unveiled HAPTA, a handheld computerised makeup applicator designed for people with motion issues, Huntington's disease, and arthritis. This innovative device uses advanced sensors and motion-stabilising technology to counteract unintentional movements like tremors, keeping the applicator level and constantly adjusting to the user's position. It features an easy-grip handle tailored for those with arm, hand, or wrist-related mobility conditions. While not yet available in the UK, L'Oréal hopes to launch the technology here soon.
Addressing vision impairments, makeup artist Donna May created Magnified Make-Up Glasses With Flip Lens (£12) after hearing clients' frustrations. These glasses have a movable magnifying lens that allows one eye to see clearly while applying makeup to the other. Additionally, Estée Lauder has developed a voice-enabled AI makeup assistant. This app scans your face, provides audio guidance through the application process, and offers feedback on areas needing blending or correction.
Expert Tips for Accessible Beauty Routines
Beyond specialised products, professional makeup artists share practical hacks for those facing vision or mobility challenges. Ruby Hammer recommends using cream formulas, as they are easier to blend and correct if mistakes occur. Donna May suggests opting for pencil eyeliners over liquid versions and choosing products with larger handles for better grip. Makeup artist Caroline Barnes advises steadying a shaky hand by anchoring an elbow on a table and investing in a magnifying mirror for enhanced visibility.
As the beauty industry continues to innovate, these advancements not only cater to functional needs but also promote inclusivity, ensuring that everyone can enjoy the artistry and confidence that makeup brings.
